— A Masters' Union University Fest, 18th–21st February 2027. Sponsorship.
1L+ GenZs,Under One Sky,And You Light it Up.
Landing at28.5049° N, 77.0892° EYashobhoomi, Delhi (opens Google Maps in a new tab)Masters' Union University's Cultural Fest
We are Building Asia's Largest College Festival, and We Want You to Shape it With Us.
From our classrooms to a cultural experience like never before.
- Footfall
- 1L+
- colleges invited
- 2500+
- events
- 70+
- cities
- 6
It's bands, gaming, performing arts and informals all day long. And when the sun goes down, the pronites begin.
We are bringing the brightest stars from across India into one arena of music, competition and culture.
- Performing Arts
- Gaming and E-Sports
- Business Events
- Informals
- Pronites
The Journey
Before Delhi, there's a whole universe to cover.
Road to Milky Way brings a signature experience to each city on the map, free for UG students across India.
Six cities. Six nights nobody forgets. Then everyone meets in Delhi.
- Delhi
- Bangalore
- Jaipur
- Chandigarh
- Mumbai
- Varanasi
Ride the full journey with us, from the first city to the final night in Delhi.
Masters' Union University ✱ Gurugram, IndiaTwo days on campus
Yashobhoomi Convention Centre ✱ Delhi, IndiaThe main festival
The main festival
The Venue
Yashobhoomi, Delhi
Booked for 20th–21st February 2027
One of India's Most Sought After Spaces
We are making room for something memorable
With competitions, performances, and branded experiences that draw students in.
The Audience
They’re finding themselves.Their tastes.Their next favourite brands.
College students between 18 to 22 are coming together around what they love.
Your brand can be part of their experience,
through a product they try,an experience they joinor a competition you help bring to life.
We’ve Learned From the Best, Top voices on campus
- Rohit Sharma
- Samay Raina
- Tanmay Bhat
- Sahiba Bali
- Nuseir Yassin
- Ganeshprasad Sridharan
- Dr. Nandini Seth
- Peyush Bansal
Pulled Off Our Firsts From ideas to investments
Lexi's Gourmet Sandwiches 40+
Student-built startups
The Dropshipping Mela ₹1.2 Cr+
Cumulative revenue through Dropshipping Mela
Masters' Union Investment Fund ₹5 Cr
Live student-managed investment fund
And Crafted the Biggest Moments In-house and on the national stage
HYROX Delhi & Mumbai
Masters' Union University as the Title Sponsor reaching 25K+ athletes across both cities.
Demo Day
₹60.5 crore in investment committed to student ventures in a single hour.
AI Summit
Bringing together Nas Daily, NVIDIA, Google Cloud and IndiaAI Mission.
Enter Our Digital Multiverse
- 200M+views on@masters.union
- 112Mlifetime views
- 139Kfollowers
Brands In Our Orbit
Brands we’ve worked with.Relationships we’re proud to build on.
Across Masters’ Union University’s events, programmes and partnerships.
Mark Your Place in the Milky Way
Four orbits around one festival. Each designed for you, with you.
What Each Orbit Carries
| Deliverable | 01Title Partner | 02Powered By | 03Associate | 04Co-Sponsor |
|---|---|---|---|---|
| 01Brand Association | Title integration with Milky Way | “Powered By” association | Associate designation | Co-Sponsor designation |
| 02Category Exclusivity | Included | Available where agreed | Not included | Not included |
| 03Road to Milky Way | Pan-city presence across all 6 cities | Pan-city presence across all 6 cities | Select city / RTM touchpoints | Not included |
| 04Main Festival Branding | Highest visibility across key festival touchpoints | Extensive visibility | Prominent visibility across select touchpoints | Select branding: sponsor walls, standees & common areas |
| 05Stage & Programming Visibility | Primary main-stage visibility + branded AV opportunities | Prominent stage / programming-zone visibility + AV opportunities | Select stage / programming-zone visibility | Not included |
| 06Emcee Mentions | Priority mentions | Multiple scheduled mentions | Select mentions | Not included |
| 07Experience Zone | First choice of placement + premium space | Priority placement + customisation support | Standard activation / booth space | Booth space |
| 08Curated Brand Activation | Up to 2 bespoke experiences | Up to 1 bespoke experience | 1 activation opportunity | Booth-led engagement |
| 09Website Presence | Premium placement across key pages | Prominent placement | Sponsor section + select pages | Sponsor section |
| 10Social Media | Integrated visibility across the owned digital ecosystem | Extensive planned coverage | Planned social coverage | Select stories, reels & sponsor content |
| 11Email & Direct Channels | Extensive integration | Select integration | Select inclusion | Not included |
| 12Artist / Headliner Integration | Priority opportunities, subject to rights & availability | Select opportunities, subject to rights & availability | Not included | Not included |
| 13PR & Communications | Inclusion across key festival communications | Select PR inclusion | Sponsor acknowledgement where relevant | Not included |
| 14Festival Collateral | Premium placement across key collateral | Prominent placement across key collateral | Select collateral | Sponsor wall / select collateral |
| 15Post-Event Value | Detailed impact report + bespoke brand content / film | Impact report + brand-film integration | Performance summary + event content | Aftermovie inclusion |
| 16Partner Access Passes | 10+ | 8 | 5 | 3 |
*The deliverables can be further curated specific to the company.
The deck lists deliverables, not prices. Investment details come from the sponsorship team.
Let's Build Something Out Of This World.
Just send us a signal.
Sponsorship Team
- Ananya Singhananya.singh1@mastersunion.org+91 83907 37132
- Chirag Naryanichirag.naryani_UGTBM2028@mastersunion.org+91 92005 30000
For further queries write to us at milkyway@mastersunion.org